The bottom line
Nextdoor sells ad space, not leads, and publishes no price for it. You set a daily goal (or a budget for the whole campaign) and a bid. You pay for the impressions and clicks your ads get, whether or not anyone calls.
You pay after the ads run: the first charge comes when your balance reaches $10, and the charge points rise as you pay. There’s no fixed term. You can pause any time, but a live ad can keep running for up to 24 hours after you do.
Nextdoor's ad rules, in Nextdoor's words
Visit Nextdoor Ads- How you pay
- Pay As You Go: charged when your balance reaches your billing threshold, or on the 1st of the month
- "Nextdoor Ads Manager operates on a Pay As You Go (PAYG) model. This means you are billed for impressions and clicks after you receive them." Source
- "There are two main triggers for initiating a charge on your account: ... Your Billing Balance reaches the Billing Threshold ... You have outstanding Billing Balance on the 1st of the month" Source
- What sets the price
- Fixed CPM (a set price per 1,000 impressions), or Auto Bid / Max Bid optimized for impressions, clicks or conversions
- "Fixed CPM (Cost Per Thousand Impressions): You pay a set amount for every 1,000 impressions your ad receives." Source
- Spending limit
- Daily goal or lifetime budget; spend beyond it is not charged
- "Daily Goal - Your Daily Goal is the amount you want to spend on your ads each day. Our system works to serve ads until this amount is reached, and you will not be charged for any amount spent beyond this goal." Source
- Your first charge
- $10
- "All new accounts start with a $10 billing threshold. The Billing Threshold will gradually increase as you make successful charges to $25, $50 and $100 on each subsequent charge. The next charge will be the maximum at $100 or 7x Daily Goal (whichever is higher)." Source
- "After four successful charges, you will also have the option to adjust the Billing Threshold lower if desired." Source
- Minimum budget
- Not published
- No minimum daily goal or budget on Nextdoor's billing or budget help pages (checked 2026-10-26).
- Contract
- None (no fixed term); pause or delete a campaign any time
- "Advertiser may pause a Campaign at any time using the Ads Self-Service campaign management dashboard." Source
- "either party may terminate these Ad Terms at any time with written notice to the other party" Source
- Stopping
- No fee stated; ads can run up to 24 hours after you pause, and that spend is billed
- "If Advertiser’s Campaign has already been published, Advertiser’s Ad Content may run for up to twenty-four (24) hours after Advertiser pauses such Campaign, and Advertiser is responsible for paying for, and Advertiser’s payment method may be charged for, all Charges incurred for Ad Content that runs during that period" Source
- Refunds
- No refund for ads already delivered; other requests case by case, 5 to 10 business days back to your card
- "Delivered Ads are non-refundable." Source
- "Nextdoor reserves the right to evaluate refund requests on a per-case basis and may refuse to provide a refund in its absolute discretion. If a refund is granted, it may take five (5) to ten (10) business days for such refund to be credited back to Advertiser’s payment method" Source
- Disputing a charge
- Dispute a charge in writing within 60 days, or the claim is waived
- "Advertiser waives any and all claims related to Charges not disputed in writing within sixty (60) days after the applicable invoice or payment card charge (as applicable)." Source
Quotes copied from Nextdoor Ads' own pages, checked Oct 26, 2026.
When Nextdoor charges your card
Your ad spend builds up as a balance. Nextdoor charges your card at one of two points, whichever comes first:
- Your balance hits your billing threshold. New accounts start at $10. After each successful charge it steps up to $25, then $50, then $100, and after that it’s the higher of $100 or 7 times your daily goal.
- The 1st of the month. Any balance still owed is charged then.
After four successful charges you can set a lower threshold, which means smaller, more frequent charges. A small charge right after you add a card or launch an ad is often a check that the card works; Nextdoor says it disappears within a few business days.
Are Nextdoor Ads worth it for contractors?
Judge them on your own numbers, not on reach. Run a test long enough to read: Nextdoor’s own advice is "Give the model about 7 days to learn before assessing performance." (Nextdoor) Then:
- Cost per lead = ad spend ÷ calls and messages the ads brought in.
- Cost per won job = ad spend ÷ jobs you won from them.
The risk is the same as on Yelp Ads: you pay for views and clicks that may never call. If that keeps happening, a per-lead platform like Google Local Services Ads moves that risk to the platform, because you pay only for valid calls, messages and bookings.
How to stop Nextdoor Ads
- Open your campaign in the Nextdoor Ads Manager dashboard and pause it. You can leave it paused as long as you like, at no charge.
- Expect up to 24 hours of run-on. An ad that’s already live can keep running for up to a day after you pause, and that spend is billed.
- Delete the paused campaign if you won’t use it again.
Your last balance is still charged, at your threshold or on the 1st of the month. Ad credit Nextdoor gives you has no cash value and expires a year after it’s issued.
Start with the free part
Nextdoor gives businesses a free Business Page and free posts: "Engage nearby neighbors with free posts that show up in the most visible part of Nextdoor, the neighborhood newsfeed." (Nextdoor) Set those up before you pay for reach. More free options in free contractor leads.
What a Nextdoor job costs you
Enter your monthly budget, the leads the ads bring and how many you win.
Cost per won job on Nextdoor Ads
Job numbers below are examples: put in yours. A platform box is filled in only when the platform publishes that number.
- Nextdoor Adsprice not published, enter yours below
"Most you can pay per lead" is the lead price where profit after leads is zero at your close rate. "Break-even close rate" is the share of reached leads you need to win to cover the month's lead costs.
Every unanswered lead is money spent twice: once on the lead, again on the next one. Field service apps that reply and book for you
Want a published floor instead? Yelp Ads start at $5 a day on average, see what Yelp Ads cost. Prefer paying per lead? Visit Google’s Local Services Ads page. All 10 platforms are on the contractor leads hub.
Get told when Nextdoor Ads' fees change
Providers change fees with little notice. Alerts start soon, and we'll send nothing else.
Common questions
How much do Nextdoor Ads cost?
Nextdoor doesn't publish a rate. You pick a daily goal or a lifetime budget and a bid: a fixed price per 1,000 impressions, or a bid Nextdoor optimizes for impressions, clicks or conversions. You pay for impressions and clicks after they run, and Nextdoor says it won't charge for spend beyond your goal.
Is there a minimum budget for Nextdoor Ads?
Nextdoor's billing and budget help pages don't state one. What they do state is when you're charged: new accounts pay when the balance reaches $10, then $25, $50 and $100 on later charges, then the higher of $100 or 7 times your daily goal. Any balance left is charged on the 1st of the month.
Can I cancel Nextdoor Ads at any time?
Yes. Nextdoor's Self-Service Terms say you can pause a campaign at any time from the dashboard, and paused campaigns aren't charged. A published ad can keep running for up to 24 hours after you pause, and you pay for that. No fixed term or cancellation fee is stated.
Does Nextdoor refund ads?
Not for ads already shown. The Self-Service Terms say delivered ads are non-refundable and other refund requests are decided case by case. If a refund is granted it can take 5 to 10 business days to reach your card. Dispute a wrong charge in writing within 60 days, or you waive the claim.
Does Nextdoor have a monthly subscription for ads?
Nextdoor's Ads Manager help describes Pay As You Go only: you're billed after ads run. If your account offers a prepaid plan, check whether it renews on its own and what happens to unused budget when you stop, before you pay.